{"id":3849,"date":"2018-09-04T00:00:00","date_gmt":"2018-09-04T06:00:00","guid":{"rendered":"https:\/\/universalaccountingschool.com\/christmas-gifts-as-a-marketing-tool\/"},"modified":"2025-03-21T06:25:20","modified_gmt":"2025-03-21T12:25:20","slug":"christmas-gifts-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/universalaccountingschool.com\/christmas-gifts-as-a-marketing-tool\/","title":{"rendered":"Christmas Gifts as a Marketing Tool"},"content":{"rendered":"
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It\u2019s probably stressful to consider giving your clients a Christmas gift right now.\u00a0 But what if we told you that not only would it remind them of your valuable services, but it would also work as an incredible marketing tool that could increase your profitability in the long run.\u00a0<\/span><\/p>\n

In a guest post to the US Small Business Administration\u2019s website, author and president of GrowBiz Media Rieva Lesonsky shares \u201c6 Ideas to Turn Your Customer Holiday Gifts into a Marketing Tool.\u201d\u00a0 Here we expound on four of her tips:<\/p>\n

1. Give what you make or sell.<\/b>\u00a0 This is not only a great way to retain clients, but a good method for securing new ones.\u00a0 Run a special promotion where one referral and the person who referred them can receive a free consultation or financial assessment.\u00a0 This demonstrates just how valuable your services are.<\/p>\n

2.\u00a0<\/strong>Deliver your gifts by hand.\u00a0 <\/b>One of the reasons to give clients holiday gifts is because it\u2019s a great opportunity to remind them of your valuable services.\u00a0 Delivering them by hand allows you to give them a personalized greeting that demonstrates a genuine interest in their wellbeing.\u00a0 And because tax season is just around the corner, now is the perfect time to reintroduce yourself to them and their businesses.<\/p>\n

3.\u00a0<\/strong>Give the gift of time<\/b>.\u00a0 Instead of giving them a physical gift, consider inviting a handful of clients to lunch.\u00a0 Perhaps they share common interests and this provides them with the chance to build strategic partnerships with other small-business owners in your community<\/p>\n

4. Give the gift of information.<\/b>\u00a0 We often talk about the importance of sharing valuable financial advice with your clients that can help them improve their businesses.\u00a0 Consider a holiday newsletter where you share helpful year-end tips that will better prepare them for the upcoming tax season.\u00a0 Or, as Lesonsky suggests, \u201cA business book or magazine subscription that\u2019s relevant to your client\u2019s industry, challenges, and interests shows you put some thought into what will help her get ahead in the coming year.\u201d<\/p>\n

We understand that in December you are extremely busy with your own year-end, but you can target current and prospective clients now with holiday wishes that can enhance your practice.\u00a0 Take the time to reach out and send personalized greetings before things get too hectic.<\/p>\n

Other Ways to Enhance Your Marketing Efforts<\/b><\/h3>\n

If you\u2019re looking for training to help you market your practice effectively, the\u00a0Universal Practice Builder (UPB) Program\u00a0is the course for you.\u00a0 Also called Marketing on Steroids, this course was designed by our own growth specialists who know not only how to market your specialized financial services, but how to market them effectively<\/em>\u00a0to qualified, prospective clients.<\/p>\n

The UPB program provides the following:<\/p>\n